Survey your existing customers

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Step 1: Identify questions
Develop a questionnaire to create the personas. Use the checklist for persona profiles. It provides you with the basis for the questions.

You can also rephrase or expand the questions - depending on what suits your company and your industry. It is also important that you ask specific questions in order to receive specific answers.

Example questions:

What does a typical day look like for your persona?
Where on the Internet does your persona gambling data netherland get information?
Step 2: Determine the form of research
Determine which market research method you want to use. How will you get answers to the questions you develop? Although you can probably answer most of these questions yourself based on your experience, creating a buyer persona requires proper research.

Examples of different approaches:

Conduct surveys among your customers
Talk to colleagues
Use HubSpot 's Lead Intelligence Tool
Ask questions on social networks
The method of creating a persona questionnaire and going through it with various contacts in live interviews is well-tried and tested. And we have also put together tips for these interviews that can support you. Read more here:

Getting started with buyer personas: using questionnaires and interviews

Excursus: Lead Intelligence
In HubSpot, you have access to countless contact details. Use this information for your persona development. To do this, browse through the contact entries of your customers and qualified leads. What topics do they find particularly interesting? What do they look at on the website? This type of information can be used to identify trends.