Now that we have learned the 13 most important rules for discounts, we should also look at how you publicize your discounts. Because if nobody knows about them, they are of no use to you. Last week, for example, I read on Facebook that some customers were totally astonished when they were charged a certain percentage when paying at the checkout. The company had neglected to publicize the discount campaign.
You have many options to inform your customers and prospects about your discount campaign. Here are the most important ones:
• Write an email to your newsletter list
• Post your campaign on the social media you use – multiple times if possible!
• Place online ads (Facebook luxembourg telegram screening Ads and Google Adwords, but don’t forget the options to reach your target group on YouTube, XING or Twitter).
• Pop-ups on your website – a great option is the so-called “On Exit Intent” – i.e. when your visitor has read your blog article and now wants to leave the site.
Conclusion
Discounts can be an important tool in your marketing strategy. Above all, however, they are a tool that you should only use strategically. Never use discounts without first thinking about your goal. And never use discounts because others are using them. Above all, never use discounts as a tool for price wars. And keep promotions as short as possible!