Consider generating a custom template

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Offer personalized templates Generic, lame templates are so last year. for each lead rather than just sending everyone the same template, creating a better user eperience. For eample, rather than creating a privacy policy template that users have to type their info into, Shopify created this template: Creative lead gen B2B Shopify Users fill out their name, email, and store name and Shopify sends them a customized template leads can place on their website.


Downloading it also signs you up for a free trial of Shopify, which hungary whatsapp list feels a little icky, but they do make it pretty easy to opt-in or opt-out. Give it a try: If you have a template already, test personalizing it. Does it increase lead quality or quantity? If you don't have a template, what would your users find useful? 3.


Share what works for your company Rather than talking about what you can do for leads, consider talking about your lead generation efforts that have worked—for eample, a testimonial from a current customer, social proof, or even a free tool. Whether you're a marketing firm looking for clients or a manufacturing company looking for buyers, showcasing your own wins and losses can help leads see the people behind the brand.