Our demand generation funnel looks

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Don't get me wrong, we still do some lead generation, but we also look for ways to drive demand. like this: At the top of the funnel, we focus on building awareness with content like our podcast, B2B Rebellion, and sharing sales and marketing strategies on our blog.


In the demand creation step, we create really in-depth, useful iceland whatsapp list content, such as our detailed guides to ABM, lead gen, and demand generation. This in-depth content showcases our epertise and how our tool improves those strategies. In the identifying intent stage, we create content like our profit calculator or other high-intent content like our webinars.


When users hit these pages, we know they're close. This is when we move into capturing that demand with free trials and demos. Your demand generation funnel won't look eactly like ours but feel free to steal a few of our ideas. As you design your funnel, pay attention to the difference between demand creation and demand capture.