Only a team of three or four people can prepare a quality advertising campaign in a few days, and only if the campaign is small and the advertised product does not have any specific features that require additional study. At the same time, the team of specialists should work only on one company.
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If the fee offered to a director is low, most interior designers email list likely he will manage several organizations. It is better to clarify this point right away. However, if the specialist has only one client, then this should also be a warning sign. A good director always has many clients.
The average time to prepare an advertising campaign is 2-3 weeks. It is better for customers to focus on this interval so as not to worry and not rush the contractor.
Number of clients for a director
When a specialist shows the results of the work done, for example, reports, it is worth considering whether it is possible to do all this alone, and for several customers.
A professional freelancer can handle two or three advertising campaigns, the total budget of which will not exceed 300,000 rubles. He will show good results and almost always answer calls and messages from customers.
If such a specialist came to the interview, it is advisable to immediately hire him for a permanent job, and then set tasks and monitor the results. In order for the cooperation to last a long time, it is necessary to motivate the director with more complex tasks and an increase in the fee in the future. A reward of 50-60 thousand rubles will not keep a good specialist for long. He will either see prospects in permanent work for a large company, or will look for his happiness elsewhere.
If preference is given to an agency rather than an individual
Agencies employ an average of 6-10 people. Their responsibilities include setting up advertising campaigns and consulting clients, including on why Yandex.Direct is not working. As a rule, an agency has its own developments in the field of Internet promotion and certain achievements that are demonstrated to potential customers.
If all employees of an agency have certificates of completion of courses on Internet advertising, this does not prove their competence.
It is better to ask the company representative to tell you how the interaction will be organized. If the agency is serious, then all business processes and procedures for managing clients are standardized. Such companies work under a contract, provide reports on time, and give the customer access to the account.
There are agencies with a staff of one hundred or more employees. They work with large companies and provide a range of services, not just setting up contextual advertising. Such agencies can bring a new brand to the market, increase product recognition, and even generate demand. Questions like "why isn't Yandex.Direct working?" are too insignificant for their level.
If a company has a fairly low budget for promotion (from 100,000 to 1,000,000 rubles), then it makes sense to contact a young small agency. It is easier for such a company to adapt to the customer and provide him with more flexible terms of cooperation.