That makes retargeting key

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It can also build trust in your offering, especially if the audience already trusts your co-marketing partner. Retargeting We mentioned earlier that SaaS customers tend to have a longer path to purchase. . Once customers have heard about you, look for ways to reach back out using retargeting ads on LinkedIn, , or Google.


Retargeting can also help you reach back out to users who signed indonesia whatsapp list up for a free trial. For eample, an app company might use social ads to target customers who downloaded the free version to entice them to subscribe. What SaaS Metrics and KPIs need to be tracked? Building your SaaS marketing strategy is just the first step.


To drive long-term success, you'll need to track KPIs to ensure your marketing pays off. Unlike e-commerce or publication websites, you're less worried about metrics like traffic or social media. Instead, focus on these SaaS metrics: Churn rate Churn rate refers to the percentage of customers that stop subscribing to your service.