The fabric is the same, the price is not. This is brand positioning.

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Every company that wants to stand out in the market needs to create a good brand positioning. After all, this is one of the great secrets to achieving success.

It is precisely this concept that will differentiate a brand/company from its competitors, in addition to improving the perception of value in the eyes of the public and increasing visibility in an increasingly competitive market.

Furthermore, there are direct impacts on business profitability that can increase revenue by up to 23%. This already indicates how important the topic is for business.

Brand positioning is the way a company is perceived by the market. In other words, how it differentiates itself from its competitors and what goes through the minds of customers when they hear about the brand.

It represents the personality of a company, with characteristics that make up this profile, such as values, purposes and behaviors. Just as a person has their own way of dressing and communicating, a brand also has characteristics that differentiate it from other companies and identity is a way of showing them.

In addition to differentiating the company from its competitors argentina whatsapp data presenting it to the consumer, brand positioning can increase authority and reliability in the market, as well as improve relationships with the public.

To achieve this, the concept includes elements such as tone of voice, visual identity and the organization's objectives, for example. Together, they build the brand identity and contribute to a company's positioning in the market.



There are five main types of brand positioning: price, differentiation, monopolization, benefit, and lifestyle. Knowing what your company's positioning is allows you to develop strategies to position your company and its solutions more effectively.

Price: Positioning a brand by price is when the company is known for the value that the consumer pays for its products or services. This happens, for example, when it is remembered for having the best price on the market or when the company is seen as a high-end or luxury line.

Differentiation: Positioning by differentiation is put into practice when a brand stands out from its competitors by offering something unique. This can be anything from a unique selling proposition to a more emotional connection with customers.

Monopolization: Strategies based on monopolization occur when a company monopolizes the industry by being the only one offering a certain product or service, whether intentionally or not. In this case, the company can dictate the terms of the market and place itself in a dominant position, which gives it a lot of power to determine how its product is priced and distributed.

Benefit: It is also possible to position a company based on the benefits that its products or services offer to consumers and thus set it apart from the competition. This strategy can be particularly effective in markets where there are many similar products available.

Lifestyle: Some companies may also position themselves as selling a lifestyle. In this case, the focus is more on the aspirational value and experience offered by the products or services. In this case, the goal is to create an emotional connection with the public, so that people identify the brand with a certain lifestyle and consider its products essential to maintaining that lifestyle.

A brand is a company's main asset. It is the organization's identity that represents its values, promises and personality. Having a strong brand can be the deciding factor in attracting target audiences, differentiating yourself from competitors and building customer loyalty.

To achieve this, it is necessary to adopt a consistent positioning. This way, the company is able to establish a relationship of trust with the consumer and earn a place in their minds. It is worth highlighting that a large portion of consumers do not mind paying more for products from brands they trust.

What are the advantages of brand positioning?

A well-defined and strategic brand positioning can serve as a tool to differentiate offers, connect with the target audience and contribute to the development and expansion of the company.

By understanding what positioning is in marketing and what it represents for a company, some advantages can be observed:

– Competitive advantage;

– More assertive decision making;

– Increased customer loyalty;

– Growth of authority in the market;

– Attracting customers with greater conversion potential.

Check out 3 examples of brand positioning

As we have seen, the way a brand positions itself favors the connection with the target audience and helps convince them to buy from a certain company and not from a competitor.

But what have the big brands in the market done to occupy a prominent position and become a reference for consumers? Check out these examples of brand positioning that have proven to be prominent and effective.