The time available for all planned or desired activities is naturally limited. If you only do marketing, you no longer have time for the actual work. Above all, a task that is constantly carried out with resistance and in a head-driven manner will never lead to great success.
On the other hand, certain measures are practically unavoidable if people want to make themselves more visible digitally and in the media and convey the right image of themselves. For visibility and reach, which ultimately lead to orders or contribute to the reputation of a larger company, the person concerned needs a comprehensive communications strategy, and this usually includes a content strategy . Activities on social networks are always part of this today.
Facebook is currently indispensable not only for consumer brands. Many personal brands also position themselves successfully here and exchange information with others. Hardly anyone can avoid having a presence on LinkedIn either. Having your own platform on which all activities and networking converge is standard for every entrepreneur in these digital times.
In order to use the matrix, you should at least have some chinese america data idea of which platforms you want to use and which measures make sense for you. You can get advice on this. You can find a lot of pointers in my previous articles on the topic of personal branding . I have also described an ideal approach for marketing knowledge carriers and consultants in my book " The free principle. Give away knowledge, increase attention, win customers "*.
To explain how the matrix works, I will briefly describe a person who might come to me for advice in a similar way. Let's call her Susanne.*
Example of a personal brand: Susanne and her ideal communication strategy
Susanne has been working as a management consultant in a specific specialist area for several years. Up until now, her assignments have always come through recommendations. However, the number of inquiries has been falling recently and it is foreseeable that the larger projects she is currently working on will be completed at some point. She has also noticed that almost all of her competitors are much easier to find on the web. She knows that she cannot avoid having a new website and has also already looked into the topic of "content strategy". However, she has a real aversion to Facebook, for example. Her XING profile is, to put it mildly, very sparsely populated.
So we're looking at the use of the matrix from the perspective of a self-employed person. If you look more closely, you'll see that most of the points apply to most personal brands, regardless of their position. You'll also work with the CEO in a similar way. Even a young professional who is doing personal branding for their own career will find themselves here.