"Website promotion in Yandex: truth myths and secret secrets"

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Then we specify the search engine and city (the same values ​​that you used when collecting search suggestions). Next, you should decide on the strength of the connection and the type of clustering, that is, how similar the keys are in composition and meaning, how often they are promoted on the same resource page. The values ​​​​can be left by default.

New project

All that remains is to click "Done" and wait for the clustering results. This may take 5-15 minutes, depending on the number of keys being processed.


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Step 3. Creating a content plan
Now let's figure out how to use the clustering restaurants email list results to create a content plan and the article itself.

Example 1 (Yandex.Direct settings). Click "View results" and see what we got as a result.

On the left side, the names of clusters are displayed, which can be used as a publication topic. And on the right side, there is more detailed information: related keys by clusters.

Yandex.Direct setup

So, for the key phrase “queries in Yandex.Direct” we got approximately the following plan of articles:

analysis of queries in Yandex.Direct;

how to collect requests;

types of requests;

statistics of queries in Yandex.Direct;

the most expensive queries.

Let's take one small cluster and, based on it, select 5 topics for articles.

Example 2 (extension to the house): Now we know that the left side of the results shows clusters, and the right side shows keyword groups.

Keyword groups

But how can all this be used in one article? Obviously, a longread should be made – a review publication with video materials. The video is required to clearly show the implementation of technical solutions.

An approximate outline of the article is below.

Extension to the house: types, materials + video

What is done as an extension (bathhouse, garage, veranda).

What can be used to build an extension to a house (frame, brick, wood).

The result is 2 sections, each of which contains 3 subsections with videos.

This plan, depending on the editorial policy, can be used in the TOR (technical assignment) for the author, indicating uniqueness, number of characters, etc.

Collecting search suggestions using the Promopult service: step-by-step instructions
To start using the tool, register on the Promopult.ru website (get access to your personal account, where you will store reports).

Step 1: Adding Keyword(s)
Add source queries in any convenient way:

By entering a list of key phrases in the appropriate field (each must start on a new line).

After loading the XLSX file (the Promopult service takes into account all phrases from the first sheet of the file; the system recognizes the contents of one cell as one key phrase, so check that the cells do not contain additional information: row numbers, column headings, notes, etc.).

Adding keywords

The system combines duplicate phrases into one, so you don’t have to worry about overspending your budget.

Before downloading the key list, please consider the following:

When collecting information-oriented semantics , carefully form a list of initial queries. Otherwise, you may end up with an array of non-targeted commercial keys. It is recommended to specify queries using information markers ("...with your own hands", "how...", "TOP-5...", "when...", "why...", etc.).

Keys should be used in singular and plural, in different cases . Because search suggestions for the phrases "teapot Bosch" and "teapotAnd Bosch" are different. In the first case, the search engine offers queries to go to the product catalog, and in the second - specific models.

For online store owners, we do not recommend specifying only brand names (Bosch or Samsung), otherwise you will get many keyword variants, some of which will be inappropriate for your topic. Instead, be more specific (“Braun blenders”, “Samsung TVs”, etc.). This applies to both brand names and other high-frequency phrases if the user’s intent is not entirely clear.

Depending on how you write your brand name, search suggestions will vary . So use Cyrillic and Latin.

Add words that are similar in meaning, as well as synonyms (“road accident lawyer” + “auto lawyer” + “auto lawyer”; “razor” + “razor” + “shaving razor”; “air conditioning installation” + “air conditioning installation”, etc.).