How to improve targeting to reduce churn:

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Customer retention poses a significant challenge for many SaaS and service-based companies. We won't bombard you with startup failure stats, but we all know the struggle is real. While churn boils down to simple math, the reasons behind it are more complex.

Here are 11 practical (proven) ways to reduce churn in your business by improving your overall sales process and customer journey.

How to Reduce Customer Churn Rate - Close CRM strategy
1. Fix Your Marketing Funnel and Improve Targeting
Happy and successful customers who stick with your business were, at one time, high-potential marketing leads.

Of course, to attract more of those leads with higher potential to stick around, you need to target the right people.


Identify high-value customers and create ideal egypt telegram data customer profiles (ICP): Target those that fall within your ICP profile(s).
Craft a focused content strategy addressing ICP pain points: Use this unified messaging on your landing pages, blog posts, videos, and social media posts to attract the right audience and position yourself as an expert.
Use social media to monitor industry conversations: You'll see what topics are popular for your audience, and be able to jump right in.
Optimize your website for search: Identify and target high-intent phrases that have the potential to attract new customers.
Use product marketing to attract the right prospects: As Mário Cruz, Head of Marketing at Onport, says: “A product marketing team should be actively focused on gathering information