Marketo is the most user-friendly. LoopFuse has the highest recommendation rate from its own users. Act-on is chosen quite often by non-tech SMBs. And while SAS is seen as both user-friendly and flexible for enterprise use, HubSpot takes the top honors as the best all-round system for marketing automation.
As VentureBeat reports, when analyzing the gambling data australia more than 1,000 participant responses, some surprising and unexpected results emerged:
more than half of all companies that already use inbound marketing software use more than one system
Even more surprising: 44 percent use three or more systems
Marketing automation pioneer Marketo was rated as the "least flexible"
Salesforce, which is based on a CRM solution and offers no fewer than three of its own products, does not receive a top ranking for integration with a CRM system.
Enterprise System SAS is considered the most flexible system
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