Quite a long list, isn't it? Not everything is suitable for every company and much of it depends directly on the available budget. I could write a complete blog post about each individual method - and will do so gradually in the future.
I am a big fan of classic belgium telegram screening marketing measures, as listed above. But they also have their disadvantages - especially when compared to the possibilities offered by the Internet:
Many of the measures work according to the water sprinkler system in the garden. Wherever the water is sprayed, everything gets wet. Even things that don't want to or shouldn't get wet. This is called wastage. Posters on the side of the road, TV or radio advertising are notorious for this. The musketeer principle is used here (one for all) and often results in only a fraction of those who see the advertising actually being part of your target group.
Another and often decisive disadvantage is the cost. Thanks to online printing companies, the cost of printing flyers is now much lower than it was around ten years ago. But the cost of placing ads in the daily press, for example, is still very high - often unaffordable for a small company with a limited marketing budget. Since advertising in particular depends on constant regularity, I recommend that you stay away from it if you cannot or do not want to afford it. For the price of a one-off ad, you would be better off going on a weekend vacation - you will get much more out of it!