Video marketing for business - where to start?

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Even those who have only been slightly interested in internet marketing in the past few years have heard that video content is the future of this field. And now, the future is here. As expected, video content reaches about 80% of global internet traffic and takes the first position as a content marketing tool.



Connoisseurs of time-tested knowledge and quotes from great people, such as “Everything will pass, and this too will pass,” may not have attached much importance to the appearance of IGTV on Instagram and the growth of video on Facebook. But no one dares to dispute the fact that YouTube has been the second most popular website in the entire Internet space for several years.

Those who want to get on the video marketing bandwagon and spain number data win over their social media audience with video can still do so. However, it should be noted that the information space is becoming increasingly saturated. In the future, it will be difficult to advance among the many competitors who ignore current ways of communicating with their audience.

According to Wyzowl, 87% of businesses now use video as a marketing tool, up from 63% in 2017 and 81% in 2018.

We will tell you where to start for those who are interested in using video marketing to promote their business later in the article.

Goal formation


• Reach;
• Traffic
; • Followers;
• Sales.

A video that aims to reach a wide audience serves to increase brand awareness and popularity. Viral or entertaining video content will cope with this task. When creating a video that can attract traffic to a given resource, it is worth paying more attention to its benefits for users. Of course, these formats can be interpenetrating: few people doubt the usefulness of humor. It is only important to remember the relevance of the video content and activity (whether humor is appropriate if your business, for example, is selling banking products or funeral services).