Overall, low prices will help you attract Millennial shoppers, but fast and reliable shipping, keeping items in stock, and offering easy payment options can help you compensate for higher prices than your competitors. These factors also play a major role in developing loyalty with your Millennial customers
Brands generally play an important role in the purchases of Millennials, but retailer loyalty is growing amongst this generation. In our survey, 56 percent of Millennials indicated bolivia telegram screening strong loyalty to brands, while 36 percent showed loyalty to retailers.
How does this impact your Shopify store? Simple: instead of focusing on retailer loyalty from Millennials, sell brands which already have a strong Millennial following. As Millennials search for these brands, they may develop loyalty to you as a retailer after a number of successful purchases.
Millennials and Distractions
Shopping online presents many distractions to shoppers. They may have other stores open in additional tabs or they may be interrupted from their purchase by a Facebook message or phone call. According to our research, 66 percent of Millennials said they had abandoned a cart in the past year because something else caught their interest. Sometimes these distractions include your competitors.