The more creator content you accumulate, the harder it will be to keep it all neatly organized and accessible. And when your creator roster approaches triple digits, a tool to manage your content library becomes essential.
The tool you choose should enable you to collect and view content from creators in your program across all your campaigns and partnerships. From there, you’ll need the ability to filter, tag, and organize assets to repurpose them in other marketing channels. Just ensure you get all the necessary content rights so you don’t run into any legal issues.
10. Intuitive reporting finland telegram screening and analytics
Here’s the million-dollar question: Did your campaign work?
All creator relationships—no matter how strong—need to be measured. And you’ll need an analytics tool that can help you track it to the cent.
Before selecting a tool, make sure it can do the following:
Measure campaign success – That includes KPIs like budget, spending, revenue, conversions, and more so you can identify the true ROI of each campaign.
Track content and creator performance – Are your creators up to snuff? You’ll know right away with the right analytics tool.
Evaluate program success – Campaign, creator, and content performance are only individual pieces. With the right tools, you’ll have a clear look at brand growth and how your program is performing.
Build custom reports – While it isn’t essential, coming to your next marketing meeting with all the performance data from your program is a good look.