We examined research from around the web to determine which marketing and branding strategies resonate best with millennials. As it turns out, millennials would rather watch videos about products than read about them in articles. According to a study done by Yahoo, 55 percent of millennials watch video more than once a day on a number of devices, and 72 percent wish to consume content across multiple devices. These statistics show that video marketing may be the number one way to reach millennials as a brand. Millennials want brief, funny, relevant content, but they don’t want to read long-form articles. Combat this by putting a focus on video marketing, which will undoubtedly resonate well with today’s young adults.
brands wishing to connect with Generation Y greece telegram screening should look into social media marketing. Social media is extremely popular among today’s young adults, giving brands a number of reliable platforms to reach their audience. According to SDL, five out of six millennials connect with their favorite brands on social media (Facebook, Twitter, etc.), but they do so in hopes of getting something in return. Companies that offer coupons and discounts exclusively through their social media pages tend to perform much better with millennials than those that don’t reciprocate.
Social media hasn’t only affected marketing, but it’s affected the way millennials see brands as a whole. The introduction of social media has given millennials a collective interest in their image. Social media platforms give millennials a place to show off their newest outfit or gadget to their friends, and brands should keep this trend in mind. Millennials buy products that make them look good and feel good. Take the Apple iPhone, for example: millions of millennials own Apple iPhones, but many pay little attention to the technical specifications of the smartphone line. The Apple iPhone is attractive and fun to use, and owning an iPhone presents a certain image that other smartphones lack.