As an online retailer, it’s impossible to overstate the value of a repeat customer who advocates for your brand. In the quest for enduring shopper loyalty, ecommerce stores are getting increasingly creative with rewards programs. Gone are the days of a once-a-year, 5% discount on birthdays. Innovative membership models develop a brand community that organically drives return visits.
This blog post outlines the benefits of loyalty programs, the different models available to you, and how you can optimize the shopping experience to drive subscriptions.
Identified as one of the top trends to watch indiatelegram screening at Searchspring’s ecommerce predictions webinar, loyalty programs promise mutual benefits for retailers and customers alike.
Over 90% of businesses now have some form of customer engagement or loyalty system. The most common goals of these programs are to attract new customers, build stronger emotional brand connections, and gain insights into customer preferences.
When it comes to consumers, rewards are a top priority when choosing where to shop. 77% say loyalty programs make them more likely to continue buying from a brand, while 70% say they are more likely to recommend brands with good loyalty programs.
It’s important to note that ongoing effort is required to successfully maintain and engage your membership base. 54% of shoppers who subscribe to loyalty programs become inactive, with hard-to-earn or unappealing rewards being the leading causes.