Ideally, you should publish a new blog post once a week. You can always add more if you don't have dedicated time or a team to help you develop your blog content.
The best time to post may be determined by your topic.
For example, if you're writing about a trending topic, you might want to publish as soon as possible. And take advantage of the momentum of the topic.
You can always share your blog posts through other channels (e.g. email marketing and social media) to engage audiences at different times of the day.
Content calendar examples and templates
Get inspired for your own planning with these content calendar examples, created with our free templates.
Content Marketing Calendar Example and Template
This content calendar example was created in Google Sheets:
A preview of Semrush's example content calendar in Google Sheets
It features various types of mobile phone saudi arabia mobile number directory content marketing , such as blog posts, videos, and podcasts. This is great for omnichannel marketing , because it helps users plan consistent messages across all platforms.
However, teams that produce large volumes of content may find it easier to create a specific plan for each channel or type of content.
You can make any kind of calendar using our free template.
How to use the template
Here's how to create a content calendar like the one above:
Open our free template in Google Sheets
If prompted, create or sign in to your Google account
Click " Use Template " in the top right corner
Rename your calendar in the top left corner
Share your calendar with your team
Make any customization
Start planning your content
The template includes an " Additional Fields " tab that allows you to customize your calendar for certain types of content (e.g. videos or podcasts).
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