Ben Marks:
Hey, everyone, welcome to commerce famous. I'm your host Ben Marks, and with me today is Mark Friedman of Details Interactive. Now, Mark is a seasoned veteran with decades of experience in the apparel industry. What's really exciting for me, though, is that Mark, along with his co author Rick Watson from RMW Commerce, have released a report called breaking up is hard to do, the journey of the mid market merchant. This report delves into the challenges facing mid market merchants, challenges especially around platform choice and what's happening with them today in their industry. You can download the report at Dashmarket. Mark, welcome to the Commerce Famous podcast.
Mark Friedman:
Thanks for having me, Ben. Good to be here.
Ben Marks:
Now, you've been in business for a albania telegram screening while, right? Your cv goes back, I think we're.
Mark Friedman:
Not going to say.
Ben Marks:
Okay, it goes back a few years right now, you started out actually as an auditor group that ended up eventually becoming part of Deloitte, and then you quickly ended up in the apparel world. So we'll say 90s, right? So that won't betray your h too much here, right? So in the 90s, you end up, you're at Tweeds, you're at the company store. Great story there, by the way. I was reading, you guys took it from 40 million to 150,000,000 in four years. And then eventually they're required by Home Depot in 2017, Brooks Brothers Redcats. And then we get into the digital age, right? So you're chief digital marketing officer at Varnaco. And this period of time, so 2006 to 2010 was a really interesting point in the history of ecommerce. This podcast is all about telling the story of ecommerce, how it was and kind of why it is the way it is today.