However, it turned out that renting an extension does not drive up the total cost of ownership – only in a specific use case. Even after purchasing an extension, a subscription was required to receive updates. If the cumulative price of renting versus buying a subscription is the same for a year, the cost is the same. Renting an extension simply simplifies the process and spreads the investment for the retailer. This also makes the rental model easier to calculate than the purchase model.
Since the extension partner always has control over the pricing, the last paragraph does not apply to all extensions, but that is the decision of the individual partner.
It's a simple calculation to not update the store, and thus also save the purchase subscription costs for installed extensions. Or to update the store at longer intervals than one year, which also saves costs on paper. Every store operator is free to do this and ultimately bears the associated risks themselves. Unmaintained, publicly accessible software is always a risk, and if a store is not updated, it will eventually become a risk.
Not only that, but there is also an algeria telegram screening investment backlog, which makes an update, if it becomes unavoidable at some point, significantly more expensive overall than a continuous update. The case where use takes place after the retailer has stopped paying is therefore questionable from an economic and security point of view. Our experience shows that the majority of retailers behave differently.
The rental model is also of great benefit to the other side of the equation, our extension partners. It means a regular income, the ability to plan and at the same time an incentive to focus on relevant and valuable extensions. Store owners will pay for an extension as long as it is useful. If it is no longer profit-generating, it will be canceled.
Ultimately, the aim of the rental model is fairness for extension partners and store operators. It guarantees constant updates while providing a steady revenue stream. This creates a healthy ecosystem and a very straightforward and predictable form of access to extension licenses.