Colors evoke emotions, so the colors you choose for your brand should reflect your brand’s values and tone. A palette of bright, primary colors can make people feel energized. A muted, cool palette can give people a sense of calm. A contrasting neutral palette might make people feel clean and confident. When choosing your brand colors, think about the feelings you want your brand to evoke.
Color has a huge impact on brand identity and how your customers perceive your brand’s values. Image via Canva Photos + Pexels .
Your color palette is sometimes the first thing that communicates ecuador mobile database to customers what your brand does. Colors are often associated with certain industries or audiences, so consider your industry and competitors when choosing your color palette. Tech or financial companies often use blues and cool tones in their branding, while health food brands often use greens and earthy browns.
To establish a color palette for your brand, you can sample colors from your company’s imagery or product history. Find photos that you feel represent the tone and essence of your brand and sample directly from them to create your color palette. You may find that you already have a color scheme in your images.
Using the Eyedropper Tool on your image is a quick and easy way to create stunning color palettes.
Make your brand name memorable
We all instantly recognize what a lowercase “i” means in front of a noun. From the iPod to the iPhone to the iMac, Apple has been incredibly successful at using naming to differentiate its products from the competition. When you name your brand or product, you hope that customers will mention it often, making your name recognizable and well-known.