Proven convenience
For some consumers, 2020 was a trial run with subscriptions, and they saw the benefits. Consumers got to experience the convenience of having products delivered on a set schedule. Gone are the days of going to your cupboard to find there’s no more coffee, or discovering you’re almost out of shampoo in the shower—people can rely on subscriptions to fuel their daily habits. And with shopping tasks automated, they have more time back on their hands—time they can direct back to family, hobbies, and the joys of life.
Successful merchants empower their costa rica telegram screening customers to tailor a subscription. No one wants to be locked into an inflexible program. If someone goes out of town, they’ll want to pause a shipment. Or maybe they change their mind about a flavor and want to switch it up. Subscriptions acknowledge the vast range of consumer needs and enable customization.
Customers made use of these flexible options—in 2021, there were 12 million total skips and 7 million total swaps. Clearly, customers appreciate and utilize the ability to adjust their subscriptions. This flexibility also increases customer retention, making it easy for someone to customize a subscription rather than churning altogether.
As the world around us continues to change, we turn to things that offer consistency and reliability. Subscriptions are a powerful, stabilizing force, for both the business and the customer. They offer an opportunity to build a rich, sustainable relationship and transform how we think about ecommerce.
In 2021, existing subscription brands grew their overall customer base by an average of 31% across verticals—and 2022 is posed to show even more exciting growth. For more insights and key findings, explore our full report here.