Rise of 'Closed AI' Solutions

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2023 marked a significant year for the integration of Artificial Intelligence (AI) across various business functions such as customer contact centers; 2024 is already shaping up to be equally promising.

Here are three prominent trends that will help to keep moving Artificial Intelligence to the top of the sales and marketing capabilities requirements list.

1. Rise of 'Closed AI' Solutions

In sales and marketing, viewing Artificial Intelligence as a belgium telegram data multifaceted toolkit rather than a solution for a single challenge offers a more nuanced understanding. A clear trend is emerging in the sales and marketing sector: the adoption of 'Closed AI' solutions.

'Closed AI' encompasses AI applications that are ready to use out of the box, without the need for in-depth training or complex integration, delivering instant advantages in contact center tasks such as customer conversation transcription, summarization, and sentiment analysis. In the sales and marketing domain, examples include summarization or an intent determination tool for incoming calls and chats, or auto determination of follow-up actions.

These 'Closed Artificial Intelligence' applications do not rely extensively on external systems or vast datasets for training. Unlike the more adaptable 'Open AI' systems, which necessitate tailored integration into existing business workflows, 'Closed AI' solutions are primed for immediate deployment. In a context where extensive training or modifications are often required to derive modest business benefits, the move towards 'Closed AI' indicates a shift towards more readily available AI tools that can be quickly implemented for specific functions.