Whether or not a transaction takes place is often a subconscious decision that is influenced by the presentation of the products as well as the environment in which the product is presented.
This applies to purchase decisions in physical shops as well as online – if the atmosphere is appealing and comfortable for the customer, it is more likely that a purchase will be made. Stationary merchants create this sense of well-being with good lighting, attractive decoration of the shop floor and, of course, optimal positioning of the products. But how do you create that in an online shop?
In online retail in particular, user belgium telegram screening experience and usability are essential to creating an optimal shopping experience. A good UX design is crucial here. We’ll show you what is important when designing your online shop with examples from online shops based on Shopware 6.
Why is UX design important and how does it help your business?
The user experience (UX) describes the experience a user has while browsing through an online shop. This happens both on a functional and especially on an emotional level and contributes to a good customer journey. Through a relevant user experience, your customers build an emotional relationship with your products and your brand. This creates trust, which at the same time benefits your business and helps you to win users as customers. UX design puts the user at the centre of the design. The User Interface (UI), on the other hand, deals with how the user interacts with the software. It describes the user interface with which users can control the software. The aim is to make the use of the software, but also of the online shop, as simple and intuitive as possible. The UI design helps to convey the entire look of the brand, including things like font and colour.
A good user interface makes it quick and easy for your visitors to find their way around the shop. You can achieve an optimal customer journey through a harmonious interaction of user experience and user interface – the look and feel of your online shop. Find the perfect symbiosis of both these factors for your online business and express your brand values and corporate identity in a way that makes you stand out from your competitors.