When you read something, many more synapses in the brain become active because our brain has to create this "image" itself. It is much more engaging than with a photograph.
The effect on the emotional level is therefore more intense.
How do you create such images with your words?
Write specifically.
In my copywriting course, I teach my clients an exercise I learned from Drew Eric Whitman (author of "Cashvertising").
This exercise is about colombia telegram screening creating a "vivid image" from a "black nothingness".
Would you like to do this exercise too?
No worries.
You don't have to buy the course (yet). I'm in a good mood and will tell you now.
Here it is:
"Go there and do something" - Very abstract, right?
"Go there and make some food " - So it's about the food?
"Go into the kitchen and make me something to eat" - Aha, in the kitchen and the food is for me.
" Now go into the kitchen and make me something to eat" - You now know that I am hungry.
"Now go into the kitchen and open the oven" - It becomes more concrete.
"Now go to the kitchen, open the oven and get the tuna pizza out." - Et Voilà, you have a mental image in your mind.