"You can only connect the dots afterwards."
It’s the same with a story – even your own life story or your corporate story.
Often it is only in retrospect that you see how everything fits together.
You will only find the “topic” of your story if you write.
And once it has crystallized, you rewrite the story with the theme you found.
That’s how it was with costa rica telegram screening my blog Schreibsuchti.
I started as a blog about " creative writing " and then over time became a blog about blogging , copywriting and content marketing .
This has become clear.
But it only works if you start.
As Picasso said:
"I start with an idea. And then it becomes something else."
10. The ultimate storytelling template
The ultimate storytelling template
Most stories follow the same template.
Here it is:
Here's how you can use this storytelling template for your startup story:
"Our founder was a kickboxing world champion and extreme athlete. Every day he needed a lot of protein for his muscles. But one day he was fed up with consuming disgusting shakes and bars.
So he started looking for something better - but found nothing. So he developed a drink meal especially for martial artists, with lots of protein and vitamins.
Today our X-Shake is number one among boxers, kickboxers and martial artists."