Mistake #1: The word “ newsletter .”
By simply saying:
“Subscribe to our newsletter”,
the reader (potential customer) has no benefit at all.
Let’s be honest, nobody wakes up on a Monday and thinks:
“Wow, I really need another newsletter that I can subscribe to.”
Therefore, instead of making an offer with a newsletter,
you make an offer with a guide
and exchange this guide for the email address.
Mistake #2: “Why should I do this?”
Namely the call-to-action:
“Call us.”
Why would he call you?
Imagine that the guatemala telegram screenin person you are talking to is introverted and doesn't like talking on the phone.
“Oh, what awaits me there?”
“Do I have to talk to a real person or is it just a computer voice?”
“Am I being sold something?”
“Do I have to disclose my data?”
“Do I have to give my date of birth?”
And all kinds of questions that he then asks himself and therefore doesn't even call.
The solution:
Tell him exactly what to expect when he calls.