Sustainability research focused on FMCG . – GFK
What does inflation do to the sustainability choices of the European consumer? – GFK
Research into Dutch retail with sustainability as a perspective . – Ruigrok
And your customer?
Even more interesting is of course to know how people within your industry, or consumers of your product or service, specifically view the topic of sustainability. Here I challenge you to investigate this yourself. Search for industry reports, or conduct research among your own customers.
In other words: figure it out!
Research keeps you sharp on the motives email list of australia of your target group and it keeps your blinders off. The trap we all fall into at times is thinking that everyone thinks the same way as you do. But that is not the case. No, really…
Stay curious! I hope this article has given you some inspiration material.
PS Have you spotted any valuable research? Please add to my article by posting it in the comments below.
Five-part series on sustainability
This article is part of my five-part series on sustainability:
5 techniques to create support for sustainability
How to motivate colleagues to become more sustainable [5 arguments]
How does the consumer see sustainability in 2023? (= this article)
Influence the brain to be sustainable
Communicating about sustainability: when do you go public?
*Some research reports behind the links are only accessible after leaving data. I independently selected the research for this article.