Use your index finger to increase the results of your content marketing tenfold
A successful content marketing strategy has a specific target group.
If you don't use your index finger, your reader will give you the middle finger.
What does that mean?
When I enter a room and ask for help, those present either give me the bird, the middle finger, or the cold shoulder.
However, if I point my index finger at two people and say, "You two with the hat, please help me carry it. I bought pizza for everyone."
Then I immediately found two helpers.
Why?
Because I addressed a specific target group.
(This phenomenon has been scientifically proven. A "call to action" in a group achieves nothing. The psychologist Robert Cialdini explains this further in his book .)
Means for you:
1. Address your target audience as precisely as possible. ("You two with the hat.")
2. Promise a tangible benefit ("I bought pizza for everyone.")
3. Say exactly what the next step is ("Please help me carry it.")
In all three cases you use your index finger – figuratively speaking.
Danger:
Once your target audience is "everyone", you have no target audience.
Plus: Abstract statements bounce off your reader like a rubber ball.
Here are a few examples of bahrain telegram screening very specific content marketing that is tailored precisely to a target group:
1st Guide
Concrete content marketing strategy for guides
If you are writing an advice article, make it clear who the article is for.
So this example from Finanztip is clearly only for property owners.
A guide: "Everything about insurance" would be boring, impractical and would get out of hand.
But a guide that explains exactly which insurances property owners need is concrete, useful and tailored precisely to a target group.