Marketing has come a long way since the days of billboards and newspaper ads. Digitalization has dramatically increased the number of ways to connect with your target audience. Social media, search engine and email marketing make it easier for businesses to advertise. But the future is beckoning, and immersive marketing campaigns hold particular promise for those looking to connect with their customers in a more meaningful way.
The customer is no longer a spectator but a participant
Immersive campaigns are pushing past modern saudi arabia number phone marketing techniques by engaging customers in interactive experiences. While the average Joe has never heard of experiential marketing , Forbes says that 77% of marketers consider it an essential part of their marketing strategy. And as you might have guessed, it goes beyond a series of emails and a search ad.
Immersive marketing uses virtual reality (VR), augmented reality (AR), mixed reality (MR) and even physical, tangible experiences. Everything is being done to give consumers that unforgettable experience, so that they will never forget the brand in question. While there are certainly marketers who are enriching their story with this immersive approach, it is still in its infancy.
What does immersive marketing look like?
The shift is already slowly starting. Think of replacing a traditional ad for a new product with a VR experience, where consumers can test the product themselves in a simulation. Say goodbye to movie posters on bus shelters and experience 'welcome to Barbieland'. For the new Barbie movie, released this month, anyone can take a selfie with the AI tool behind the marketing campaign. And not just any selfie, but a Barbie or Ken as a professional in a generated field, personality or color story.