How you can optimize the value of each of your email subscribers
So, we’ve established that you need to know the value of each of your email subscribers. But once you know the value of each of your email subscribers, your goal is to increase that value.
If Jim currently has email subscribers who are netting him $1.50 per month, then his goal must be to increase that average. So Jim sets a goal to get it to $2.00 per month. Jim hires a new email marketing person and gives them two goals:
1) Increase the number of email subscribers;
2) Increase the value of each of those email subscribers.
How to increase email subscribers
My team and I have written a lot about this in the past, but here are some very basic tips for increasing your email subscribers:
Make it easy for people to subscribe
We are biased because we own Hello Bar. However, we believe that every website should have an easy and obvious way for people to subscribe to your email list. The most effective way to do this is through pop-ups provided by Hello Bar and other companies.
Email capture pop-ups have a very high conversion rate. And we recommend you consider a specialized pop-up company rather than using the basic ones offered by email providers. Many of our customers have compared us to those and we outperform them on average by 2-5x?
Hello Bar pop-ups for email capture
Give people an incentive to subscribe
Give people a reason to subscribe to your email list. It could be coupons, special access, secret sneak peeks of new products, or a whole host of reasons. Again, products like Hello Bar make this easy because you can try different incentives to see what works best.
Encourage people to forward your emails
A friendly and simple email marketing email forwarding design for your ecommerce business can be an easy way to grow your list. This requires you to send emails that are worth sharing, but that’s another tip.
Add value from your emails
Most e-commerce email marketing is too focused on just selling, selling, selling. That's great. But, let's take an example. Let's say you're selling a supplement to endurance runners.
You can send regular emails with coupons and special offers on your supplements. Or you can send regular overseas chinese in australia data emails with running tips. Which one will add the most value? The latter is.
Runners meet other runners, so make it easy for them to share your emails with their friends.
You need to have a clear strategy for the type of content you want to write, what you want to educate your customers about, and how often you send out your email campaigns. Scattershot email approaches simply don’t work.
You need a clear and consistent ecommerce email marketing strategy and then execute it regularly. This will lead to higher levels of engagement because people love routine, consistency, and predictability.