What keeps your reader awake at night?
There are people on Facebook that nobody wants on their friends list. They post their biceps, their six-pack and how they sweat in the gym. We are put off by such boasting because it has no connection to us. The other person is only interested in themselves, not in us. Newsletter readers are also put off when the newsletter is only about the product and the company. That is like self-congratulation. Nobody wants to read that. Instead: write about the reader and their worries. Be sensitive to the person you are talking to. Don't write about your new "features", write about how you can improve the reader's life with your features.
Let's face it: nobody is waiting for your email.
Let's face it: nobody is waiting for your email.Share on X
That's why you have to earn the reader's attention. And that can only happen if the newsletter addresses the reader's concerns.
Now comes the third uae phone number list and final step in writing a newsletter. You have to get your reader to click. Why? Because you don't usually earn money by opening an email. You earn money as soon as the reader buys something - and that happens with a click. Here's how to keep the click rates of your newsletter high:
1. Education
I never provide the entire article in my newsletter. Why? Because I train my readers to click. If my readers are used to never having to click with me, they won't click when I send out something that requires clicking. Don't train your readers to not click. Let them take action. So just write a teaser and link to the rest of the article. That's how you ensure that your readers interact with the newsletter. If you don't, your newsletter will be a list of dead files who just scan but don't engage.
2. teasers
And as mentioned above: Write a teaser, not a novel. The text of the email is intended to whet the reader's appetite for the rest of the article or offer. The text should entice them to click. However, if you reveal "the murderer" in the email, no one will read on. An example of how not to do it: "In this article, we'll show you why batching is a successful time management method." Better: "In this article, we'll show you a successful time management method that can save you a lot of time." Do you notice the difference? The name of the murderer is not revealed.