Numerous experiments over the years have repeatedly confirmed the power of relevant anchor text to improve a page’s ranking over generic or irrelevant anchor text.
It’s important to note that the same austria number data patents that suggest increasing the value of highly relevant anchors also talk about reducing or ignoring off-topic or irrelevant anchors altogether.
It’s not that you should spam your pages with an abundance of exact match anchors. Data generally shows that high-ranking pages typically have a healthy, natural mix of relevant anchors pointing to them.
Links with relevant anchor text can be of greater importance.
Similarly, links can take context from the words + phrases surrounding/near the link. While hard evidence is scarce, Google patents mention this, and it makes sense that a link surrounded by primarily relevant content would be more contextually relevant than an alternative.
5. are worth more than links from already linking sites.
Experience shows that having 50 links from 50 different domains is much better than having 500 more links from a site that already links to you.
This makes sense, as Google's algorithms are designed to measure popularity across the entire web and not just the popularity of one site.
Links from unique domains
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