Eight out of ten consumers want to help build a brand as long as they have sympathy for the brand. Customer focus is therefore the key to managing the reputation of a brand or organization. There is a lot of 'conversation potential' available for organizations, but most do not use it. Fear often plays a major role in this.
Conversation potential
On Monday 29 October, the Platform Communicatie Rotterdam (PCR) organised an evening on reputation management. Keynote speaker of the evening was Steven van Belleghem . He kicked off the evening with his story about the power of Word of Mouth and conversations. Many organisations are not aware of their 'unused conversation potential'. He is referring to organisations that have easily collected thousands of fans on Facebook and followers on Twitter, but ultimately do nothing with it.
These organizations have so much potential to work with. They can interact vietnam telegram data with their target audience, involve consumers in building their brand and ensure that a positive Word of Mouth about the brand is created, but they don’t do it. Why not? Do these organizations have the wrong objectives? Was the goal only to get as many followers as possible and not to start a conversation with these people? Are these organizations just lazy or do they think that maintaining social media channels In Steven’s story, two important aspects came to the fore: corporate identity and fear.