Read here: Social Media Marketing by LANGEundPFLANZ

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The advertising dream that never came true
In the early days of social media, it was often claimed that traditional marketing in social networks avoided the harmful effects of advertising, such as psychological reactance - the resistance to influence (in this case through advertising). This was seen as an ideal marketing situation .

There are studies that show that the acceptance of social media advertising is relatively high. Higher than, for example, in the medium of TV.

It was and remains wrong to conclude from this mom database that you can advertise yourself freely, easily and without restrictions on social media: understanding social media marketing as a modern advertising platform is the wrong approach. Ergo: social platforms are not billboards

Also read: How Social Media Marketing Really Improves Sales

In social media, content is king
Even in the context of a social platform, advertising is recognized as such. Here, too, the classic forms of marketing usually come across as an unwanted presence. This is why social media marketing also needs a content strategy .

Your target groups, or more specifically your buyer personas , determine which topics and events from your company portfolio are important . There is
only one right way to approach social media content , and that is to contribute to what social networks are primarily used for: interaction.

However, interactive communication on social media only works for aspects and questions that interested parties already found interesting. Other suggested topics are of little interest to users and do not receive any attention.