When creating new content, 20% of the work is already done. The rest is ongoing distribution. The PESO model, which lists and describes communication channels, can help you with this.
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Exponentially increasing amounts of content are met with limited human capacity to consume it. There is far more content than humanity can consume. Attention becomes a valuable commodity. This phenomenon is called “ content shock.”
The problem is not only information overload, stricter information filtering by consumers and increasing demands for content quality, but also the economic impact on companies.
If a brand invests in content creation but no one consumes their content, it is a guaranteed loss. Today, brands cannot rely on creating quality content and having people come to it on their own. The internet is full of high-quality content that no one has seen.
Nowadays, it is essential to distribute content in a targeted austria phone number data manner and reach the target audience. Distribution is crucial. Success is not determined by the number of articles and videos created, but by the number of users who read and view the content.
PESO Model: Reach your target audience with your content
WEIGHT Model
There are many ways to distribute and communicate content to your target audience. Decision-making is made easier by the so-called PESO model (also known as OSEP), which divides distribution channels into paid, earned, shared and owned.
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