Previously, this type of format was expressed through television advertising and was commonly used by large companies.
Benefits of video marketing on social media
Nowadays, video marketing is one of the most widely used strategies, both by brands to make themselves known, and by audiences to obtain information quickly and clearly.
54% of users prefer to watch brand videos.
A video on platforms such as landing pages can increase the conversion rate by up to 80%.
Adding the word video to an email subject line increases email opening rates by up to 19%.
On Facebook, 93% of businesses reported having gained a new customer on social media thanks to videos.
81% of brands use videos as a format to promote their products and services
90% of users consider that videos have contributed to their decision-making at the time of purchase.
Approximately 64% of users tend to purchase a product after watching a video.
9 out of 10 people watch videos from brands they follow on social media.
Benefits of video marketing
Video marketing has become one of the strategies with incredible germany telegram data potential in social media marketing .
This allows consumers to obtain clear and easy-to-consume information, while generating benefits for brands.
All of these techniques allow them to capture more information in videos to promote their products and services in a creative way to capture the attention of consumers.
Platforms like Instagram include it as part of their formats.
Some benefits generated by video marketing are:
Make your brand image known in a creative way.
It generates trust and transparency between the brand and consumers.
Increase sales and consumption of products and services.
Exponentially increases interactions on networks.
Allows you to measure performance through metrics.
Improves reach and organic positioning on networks.
Increases time spent on websites.
It goes viral more easily.
Increase the chances of users coming back for more content.
Transmit clear messages using resources such as images, music and voice.
It offers various video formats such as testimonial, corporate, informative, tutorial, demonstration videos, among others.
Tips for positioning a marketing video
Publish interesting and relevant content that generates the need to interact.
Know and implement the trends of each social network.
Creatively adapts trends to the brand, remaining faithful to its image and identity.
Create valuable, creative and quality content.
Grab consumers' attention within the first 8 seconds of your video.
Invites to share.
Use platforms such as YouTube, Vimeo, Instagram and Tik Tok.