Additionally, we see what range of colors or tones have not yet been explored by brands.
If the goal is to create a brand that is different from the competition, using this methodology allows us to visualize those colors that we can apply to the logo that we are designing.
How do we analyze color?
It's easy!
The first thing is to choose a color wheel and place all the competition logos in each color.
With this we can know which colors we should use in the logo proposal to present to the client.
Color psychology must also be taken into account, since colors can transmit emotions, feelings and generate positive action in the consumer, since their purchasing decisions are usually based on their emotions.
You can support yourself with Adobe Color , a platform that allows you to combine colors and create contrast between each color. It also has the colors that are trending in society, for example: marketing, architecture, medicine, among others.
Adobe color
This color analysis also allows us to support the client, the reason why we have used a certain color.
Color analysis
Color Analysis
As we can see in this graphic, we have distributed the logos of a messaging client's competitors around the color wheel.
We conclude that the colors that have not yet been used by the competition are those found in the yellow boxes.
Analysis of the shapes of a logo
As with the previous point, shapes can provide a particular message when the consumer makes a purchasing decision.
It is essential to have a list of qualities that the brand wants to reflect and thus relate them to what each geometric shape conveys; in this way, consider the elements to highlight in the logo design.
Circles, ellipses and ovals
They convey positive emotions such as: friendship, unity, community, relationships. The union of two circles communicates stability and durability.
Squares and triangles
They suggest balance and stability, those logos with straight lines or precise shapes communicate strength, efficiency and professionalism.
The combination of this shape with warm colors can transmit positive emotions, which if combined with cold colors.
Triangles are also associated with power, science, law or religion, and are usually used more in businesses with a male audience.
Typographic Study
In this phase, we analyze the fonts that fit the message that the client wants to convey in their brand; messages and objectives that have already been outlined in the brief provided by the client.
It is extremely important that the typography goes in the same direction as the elements india telegram data color, brand construction, etc.
It is essential to do an initial search in the font library to see which font best meets the objectives you want to convey.
If you can't find a font when searching the font catalog, you can purchase one for free or buy one from the font stock pages.
At first glance we must choose 5 fonts which are analyzed considering the character in uppercase, lowercase, and in their different sizes.
This analysis works so that when the time comes to make the adaptations, there are no complications, in their different formats.
Straight fonts can look aggressive, whereas round fonts give a more youthful appearance. Cursive fonts tend to attract the attention of women, while bold letters have a more masculine appearance.
Once we have a clear idea of what the logo needs to convey, we will be able to see how to complement it with the logo shapes, colors and fonts.
It is important to know how to combine these elements in the creative process, since, when choosing a shape that transmits a lot of strength, and looks very masculine, then it can be combined with one or two colors that tone down the masculine look.