Many people believe that marketing is about advertising products, but how wrong they are. Although advertising is the most common form of marketing, marketing is not just about advertising. Marketing also includes other things such as consumer research, product design and development, distribution methods, sales, and publicity.
This article will explain more about marketing and how to create a winning marketing strategy.
Before we get into the nitty-gritty of marketing, it's crucial that you know your target audience and your target market. But what's the difference between target audience and target market? The target market is a set of consumers who are most likely to be interested in your product or service. These are the people a company plans to reach through marketing activities.
On the other hand, the target audience is a specific set of people in the target market that you should target with advertising. Therefore, these are the people you should channel most of your marketing power towards when running different campaigns, those who should see certain advertising campaigns.
For example, if your company sells sports shoes, your target benin phone number data market would be marathon runners. However, if you are running the London Marathon, you would not target all marathon runners, but rather those who are most likely to attend the London Marathon. These runners are your target audience.
According to a research by Marketingevolution, businesses waste $37 billion on ads that fail to attract their target audience. Therefore, before launching any marketing campaign, you need to be aware of your market and target audience.
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