According to the sales channel, 14.097 billion yuan whatsapp number in australia of revenue came from the Chinese market, and overseas revenue accounted for 1.7%. Among them, the sales revenue of domestic franchise dealers was 6.59 billion yuan, a slight decrease of 2.0% year-on-year, and the direct sales revenue was 3.50 billion yuan, an increase of 2.7% year-on-year; the sales revenue of e-commerce channels was 4.00 billion yuan, an increase of 10.2% over last year.
As of the end of the reporting period, the number of Li Ning brand (including Li Ning core brand and Li Ning YOUNG) stores was 7,677, an increase of 9 from December 31, 2023. Among them, there are 4,744 franchised dealers, an increase of 2 from the end of 2023; 1,495 directly operated retail stores, a decrease of 3 from the end of 2023; and 1,438 Li Ning YOUNG stores, an increase of 10 from the end of 2023.
In the first half of the year, the company achieved revenue of 14.35 billion yuan, a year-on-year increase of 2.3%, and the market expectation was 14.23 billion yuan; net profit was 1.95 billion yuan, and the market expectation was 1.67 billion yuan; gross profit margin increased by 1.6 percentage points to 50.4%, and gross profit increased by 5.8% to 7.24 billion yuan from 6.84 billion yuan in the same period of 2023, and the net profit margin was 13.6%.