What is a brand community?

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Social networks are platforms that help connect people with similar interests, concerns or passions and create a brand community.

In fact, more and more companies and brands are aware that in order to sell, they first have to win over their potential customers, to build a loyal community that believes in them, in their values, in their philosophy.

Before making the decision to create a community, we must have a good Social Media Plan and, in this way, carefully analyze whether it may be the right option taking into account our objectives and audience.

If you are not sure what a brand community is and why it is important to have one, I will clarify your doubts in this post.


A brand community is a group of users, consumers or potential customers of a particular brand, linked and committed to the corporate culture and values ​​of said brand.

Thanks to technology, these people can stay in touch and france phone number list form online communities that will help formalize their commitment to the brand.


Authenticity will be essential to achieve a loyal and participatory community .

If we are not authentic brands, this will be perceived and we will lose the engagement necessary to achieve a group that identifies with us.

We know that users must be the focus of marketing strategies, and to do so it is necessary to generate a sense of belonging.

To achieve this, an online brand community will help us create conversations and emotional connections.