Data-driven content marketing

[rochon.a1.119]

2.- Not knowing how to adapt to the tone and language of our audience
To connect emotionally we have to know our audience, but we must also be able to find the tone and language with which to reach them.

If we do not use the appropriate register, we can cause our potential client to not feel identified with our brand and, ultimately, leave our community.

3.- Not providing valuable content
If you don't offer your community the content they need, we won't be able to connect.

For this reason, it is so important to analyze our buyer persona and, of course, to actively listen.

The better we know the person who joins our group: their tastes, their interests, their doubts, the easier it will be to connect.

And to do that, it is necessary to provide valuable content that is useful to them.



Develop your data-driven content marketing venezuela phone number list strategy

Download this ebook! →
ADS illustration
4.- Not encouraging dynamization, participation and rewarding
To ensure that a brand community does not die, a significant effort is needed to energize it and try to maintain interest in it over time.

Otherwise, people who once felt identified with the brand, over time, without adequate encouragement, may end up leaving for another brand that rewards them, appreciates them and takes care of them.

5.- Spamming
We should not confuse this association with spamming our products.

Obviously, we can show products but not in an aggressive way.

We must understand that it is not an advertising space that will be basic.