SEO on SERPS and zero results

[rochon.a1.119]

There is a tendency to seek more direct and personalized communication between brands and consumers, leaving aside indirect communication through advertising messages.

Chatbots enable direct, personalized interaction, which benefits both customers and brands.

From the customer's side, this represents a considerable improvement in their user experience, as they can resolve most of the queries about the product or those that arise during a transaction.



Chatbots resolve queries and provide information 100% of the time, much iceland phone number list more effectively and less expensively than people.

But there's more: the effective use of chatbots allows the company to collect feedback and information on frequently asked questions and behaviour patterns , which can then be used to improve products and services, as well as the effectiveness of its relationship with potential customers.

Regarding chatbots and from a purely SEO point of view, Iñaki Tovar highlighted in his intervention in the webinar something that should be taken into account, such as the importance of these assistants when it comes to increasing the time spent on the page and which directly implies a substantial improvement in positioning.


But there are even more changes in search engine positioning, because the goal now is no longer to get your website to the top position on the Google results page, but position zero is now the most prized.