Are podcasts good for business?
Many people prefer listening to descriptive and informative podcasts rather than reading long articles or watching videos. This offers small businesses the opportunity to increase brand awareness, drive growth, and provide content that shows audiences that the brand is relevant to them. The benefits of podcasts include the following:
Typically, the audience can access a podcast through the company's preferred podcast hosting platform , then download the audio files to their device or stream them online through channels like Spotify, Apple Podcasts and Google Podcasts, which many find the more convenient option.
Podcasts can increase brand awareness
Podcasts can serve as a bridge between a company and people who might be thailand telegram interested in its products. They give the company a very personal mouthpiece that can help gain the trust of listeners. For example, a small bakery could use a podcast to give expert tips on baking.
Podcasts enable direct interaction with the audience
Podcasts allow companies to reach their potential customers in a more direct and personal way than other types of content. Good podcasts can help build a loyal audience that can include both people who already buy the company's products and other interested parties.
What podcast formats are there?
There are many different types of podcasts. Podcast expert Rachel Corbett describes some of the most commonly used podcast formats in an article (article in English) , including interview podcasts, panel discussions and solo podcasts. We will describe some of these formats in more detail below.
Starting a Podcast: Commonly Used Podcast Formats
Start a podcast – for your company?
Podcasts can help you connect with your audience. They can also help you reach people who rarely read long written content like blog posts on your website. But a good podcast first requires careful planning. The following steps can help you get started.