Why does this product seek to solve problems?

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Months or even a year before the product is launched, marketers should be present during the product development process or at least be aware of what this process is like; in this way, it is ensured that the messages conveyed are based on the truth.

Product History
Since when has it been made?

What problems does it solve?

What needs are satisfied and to whom are they japan phone number list satisfied?



All of this must be very clear before the promotion.

Product launch plan
This process and those responsible for it must be put in writing.

Part of this plan is content, a key point for communicating not only the benefits of the product but also for educating the market.

A good content plan should include, among others:

1.- Social networks.

2.- Website.

3.- Webinars.

4.- Blog.

5.- Newsletter.

Kick-off meeting
To celebrate at the moment the product is launched, like when a rocket is launched into space, the entire team must be gathered together and give their impressions about it.