Today we will talk about 3 of them

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Taking this into account I can use different objectives within the "campaigns" section in the ads manager.



The traffic objective. With this objective, Zuckerberg's social network optimizes the campaign to drive the largest amount of traffic directly to the landing page (or any other destination) where they can download the ebook. Or, in the case of colder traffic, to an article and then offer them the download of the resource.
The conversion objective. This objective is generally used for selling. Facebook attracts the most qualified traffic to make a purchase. However, since a subscription is a conversion, it could also be useful. To use this objective, you need to have the Facebook pixel installed.
The best recommendation would be to run campaigns with multiple new zealand phone number list objectives to determine which one is giving me the best results.

The objective of lead generation or Facebook lead ads.

How to get quality leads - Three goals that serve to attract them
2.- Use Facebook lead ads
Facebook lead ads or potential client generation is another objective within the ads of this social network.

We separate it as the second strategy because it works differently, since it allows data to be captured in a simpler way, without leaving the network itself.

This is the process:

We run an advertising campaign with the goal of attracting potential customers.
When you click on the ad, whether on Facebook or Instagram, an instant form is displayed where people can edit and confirm the information that was automatically filled in (this social network already has the data on these people).
Once they fill out the form, they click "submit" and are redirected to the thank you page or download page (in case you want to offer them a free resource). Facebook will save the data of these potential customers in a list.