The Ultimate Guide to Lead Generation Strategies

[badabunsebl25]

Blue Warby Parker’s use of a pale shade of blue helps to emphasize the lighter, more refreshing vibe they’re going for: Email from Warby Parker using a pale shade of blue helps to emphasize the lighter, more refreshing vibe By going with a classic, dark blue email, Everlane is going for a more luxurious, sophisticated look: Email example from Everlane using a dark blue background to go for a luxurious look Pink Shades of pink are perfect for a welcome email, as they encourage friendliness. Take a look at this example from Lyft: Email example from Lyft using pink in their welcome message Green Since it feels very fresh, green is a great color to use to promote a new product or feature.

This example from Offscreen is a perfect example of how to create afghanistan whatsapp data a feeling of relaxation by using a green color palette to promote a product emails: Email from Offscreen using green colors to reflect a fresh, natural look Yellow Yellow is a key part of the Lego brand, because it appeals to children. Lego often uses yellow as a background color for their products, as is the case in this email. Email example from LEGO using yellow in their branding because it appeals to children Black Harry’s did a great job of positioning their product as classic and sophisticated with an all-black email.

By putting the call to action button in white, they made sure the action they want their customers to take does not get lost. Pro Tip: If all black is too much for you, go for the no-fail combo of black on white. Email example from HARRY'S using a black background to represent that they are a classic brand White This campaign from The Little White Company is a great example of using white to portray a calm, pure, clean brand. Email example from The Little White Company predominantly using white to show they are a pure and clean brand Purple We love how Stuart Weitzman incorporated its signature purple shoebox in this abandoned cart email.