The metadata of a page is important to Google. Completeness

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Step 3: Optimize URL, image data, loading times and meta data
Can you find a URL that is easy to remember? Because the content sounds so interesting, many users try it without immediately setting a bookmark. So make sure the URL is easy to remember !

Many websites waste their ranking potential when dealing with rcs database images . They can support the ranking of your text and even achieve good results in image searches . Think of descriptions, meta texts, etc.

Nothing comes across as lame than a slow (slowly loading_clearly slow) website! - Humans and digital machines have always agreed on this wisdom...

And finally:
should be the optimum here .

Website Performance: 10 Tips for Web Presence and OnPage Optimization

Step 4: Answer urgent questions briefly and precisely
When you enter a question into Google, a segment appears immediately with a short summary of possible answers. You can also find pictures, references and additional information. You don't even have to click on a link to get the answer. That's Google's basic principle.

Technically, these are so-called featured snippets , i.e. highlighted search results. It makes sense to optimize and approach your own content accordingly.