A flywheel for new customer acquisition

[Shishirgano9]

Through special email contacts, relationship management, individual content and good customer service, your customers can not only remain loyal to your company, but ideally, as sponsors, they can also draw new, unknown potential customers' attention to your company.


This aspect of ongoing customer care and service facebook database also has its role in the inbound methodology. Existing customers should not only be further developed. Good service also completes the picture of consistently putting the customer at the center.

The inbound methodology thus creates a cycle that keeps itself going. Marketing fills the pipeline, sales qualifies customers and service ensures positive market response - a flywheel for acquiring new customers.
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Also read: What is Flywheel Marketing?

Many online sales processes today follow this pattern. First, you have to give something (free information or help), in return you receive a contact option and from this - with a little patience and the right processes - a new customer emerges.
The inbound concept takes this fact and implements it strategically and operationally.

But how does this happen in practice?
This brings us back to the last of our initial questions:

What is an inbound marketing agency?
Inbound - as a comprehensive method - influences not only marketing itself, but also all other areas of the company. This requires a fundamental rethink.

An inbound marketing agency helps companies integrate the inbound methodology across departments.

Digital agencies are often the ones who develop inbound for their partner companies and ensure that individual measures become an overall strategic package to significantly improve the company's success - from setting up and integrating the software, data synchronization to a tailor-made strategy and monthly support.