Drive Lead Generation with Content Marketing

[badabunsebl25]

What is email marketing gamification? Gamification is the technique of adding game design elements into non-game applications. This can be used in anything from websites and learning management systems to – of course – emails. Email marketing gamification refers to embedding a game into your emails. It’s a simple but powerful marketing strategy that can yield significant results, with the ultimate goal being to boost user engagement. Email marketing gamification example from Email on Acid Example from Email on Acid There are three core principles of email gamification: Engagement Award Competition The perfect gamified email should Encourage engagement Offer a reward for participation Evoke a sense of competition.

Popular examples of email games that embody these principles bahamas whatsapp data are spin the wheel and quest games. What are the benefits of email marketing gamification? Are you wondering whether designing a gamified email is worth the hassle? Here are some benefits it can bring to your brand. It improves customer retention and brand loyalty If customers know you as the brand that rolls out fun and reward-filled email games on special occasions, they’re more likely to open and click your emails. If you’re lucky, they might even tell their friends about you.

This is because no matter how big or small, customers like rewards. They especially like rewards that have the ‘exclusivity’ of having to work or compete for them. You could go a step further and combine your email marketing gamification with a customer loyalty program. This is a sound strategy for increasing long-term customer engagement. For example, your spin-the-wheel game could reward your customers with extra loyalty points or your quiz might earn them a digital badge. Examples of badges a customer can earn after playing a game in an email Source: Client Engagement Academy It boosts email open rates As we mentioned above, 65 percent of businesses achieve an average email open rate of 11 to 50 percent.